Website & SEO
Website Redesign
For a business that already has a website that is quietly working against it. The goal is not a prettier site. It is a site that makes the business faster to understand and easier to act on.
A redesign is a business decision, not a coat of paint. MIE starts by understanding what the current site does well and where it loses people, then preserves what deserves to stay and rebuilds what is holding you back.
Does any of this sound like your site?
- The messaging has drifted, and a new visitor cannot tell quickly what you do
- Pages were added one at a time, and the structure shows it
- It works on a laptop but fights the visitor on a phone
- The call to action blends in, or there isn't a clear one
- The design has aged faster than the business has
- There is real proof and content in there, buried where nobody sees it
What changes and what's preserved
What changes
- Clarity, structure, and a stronger path from visit to inquiry
- Performance and accessibility brought up to current practice
- A full content and URL inventory before anything is rebuilt
What's preserved
- Redirect mapping so existing URLs don't break
- Search equity the current site has already earned
- Anything that's already working for your customers
Not sure a rebuild is the right call?
See If MIE FitsHow MIE approaches it.
When redesign makes sense
The current site is unclear, outdated, or working against the business, and a rebuild is more direct than incremental patching.
Judged on clarity, not decoration
The rebuild is aimed at one thing: a visitor understands the business faster and knows what to do next.
Nothing rebuilt blind
Existing content and URLs are catalogued first, so what stays and what changes is a deliberate decision.
Search equity, protected
Redirect mapping and migration planning happen before replacement, and the rebuild is held to current performance and WCAG 2.2 AA practice.